New Botanical & Fruit Flavors Step into the Spotlight
The North America Tea Market is expected to register a CAGR of 1-3 percent, during the forecast period (2019 – 2024) due to the increase in popularity of ready-to-drink (RTD) tea and iced tea in United States, according to the Tea Association of the USA.
Why is tea so popular? Tea is a rich source of flavonoids, making it a significantly beneficial delivery system of antioxidants. Given the focus on health and wellness, consumers are looking for flavourful beverages that are all-natural and better for you. Brewed black and green teas provide 150-200 mg of flavonoid antioxidants per serving, which greatly improves one’s ability to protect against oxidative damage to DNA and lipids, per the Tea Association of the USA.