Local Pride
Beck Flavor’s – I AM STL
As a company deeply rooted in St. Louis, Beck Flavors is proud to take part in the I Am St. Louis campaign. For more than a century, we’ve been crafting flavors that inspire beverages enjoyed across the nation and around the world. From natural fruit to bold, trending innovations, our flavors have become part of daily moments—from your morning coffee to your favorite seltzer or energy drink.
But beyond flavors, our story is about community. St. Louis is home, and it’s where our innovation thrives. Our team embodies the creativity, resilience, and passion that this city is known for. By participating in I Am St. Louis, we celebrate not only our company’s journey but also the spirit of a city that continues to inspire us every day.
About the Campaign
In February 2025, the Missouri Historical Society launched its bold We Are St. Louis campaign — a $36 million capital effort to rethink how the region’s history is told and experienced. Its mission is twofold: to modernize the way St. Louis’s stories are shared (through upgraded exhibits, new public spaces, and expanded archival efforts) and to deepen the connection between residents and the place they call home.
Over time, the campaign evolved into something larger—not just a museum project but a civic identity movement. That’s where “I Am St. Louis” comes in. Rather than focusing solely on the Missouri Historical Society’s institutional goals, this phase invites individuals, businesses, nonprofits, and community voices to see themselves as part of the city’s ongoing story.
The underlying idea is powerful: every organization, every citizen has a story that connects to St. Louis. By sharing these stories, the campaign seeks to strengthen place attachment, inspire civic pride, and encourage people to invest in the future of this city.
Already, dozens of local institutions—from breweries and media outlets to parks and cultural organizations—have joined in, each contributing their “I Am” narrative.
Through this approach, “I Am St. Louis” isn’t just about preserving history—it’s about weaving new chapters, fostering belonging, and giving voice to a multiplicity of St. Louis stories.
Join the Movement
“I Am St. Louis” is more than a campaign—it’s a call to celebrate the stories that define who we are. We invite you to explore the Missouri Historical Society’s initiative, share your own story, and reflect on what makes you say: I Am St. Louis.
Learn more at mohistory.org/iastl
Share your story with the hashtag #IAmSTL
Connect with us at Beck Flavors to see how we’re innovating with St. Louis pride