Health Awareness & the Impact on Flavour
Growing awareness of health issues such as obesity and diabetes means that many consumers are seeking healthier, all-natural products that are low in sugar and calories. Through smart devices, consumers can quickly learn more than they ever have about products. From origin to ingredient details, consumers can make smarter choices to “live better.” Offering products with attributes such as preservative free, organic, non-GMO and free-from will attract health-conscious consumers and add to the product’s authenticity (GlobalData Top Growth Opportunities Hot Drinks in the US Report, 2019).