Fresh, Fruity Selections Lead the Way in Beck Flavors’ 2022 ‘Flavor of the Year’ | Beck Flavors
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Fresh, Fruity Selections Lead the Way in Beck Flavors’ 2022 ‘Flavor of the Year’

MARYLAND HEIGHTS, Missouri – People’s tastes change over time, often influenced by their circumstances and even their values. That change is emboldened by the 2022 Flavor of the Year announcement this week by Beck Flavors, as we get a unique glimpse into consumer taste trends.

Beck’s marketing and research and development teams joined forces to analyze consumer flavor preferences and mega trends that are driving buying behavior to better understand where these trends will pivot in the coming year and what that means for product innovation. They chose winners in the fruit, botanical, and innovation categories as well as a new indulgent category.

Read the full article here.