Fresh and fruity tonalities star in Beck Flavors’ 2022 flavor of the year forecast
02 Dec 2021 — US-based Beck Flavors is highlighting consumer demand for health, adventure and nostalgia – all driven in part by the COVID-19 pandemic – as part of its flavor forecast for 2022. The flavor house has revealed starring ingredients in the fruit, botanical and innovation categories, as well as its new indulgent category.
Beck’s marketing and R&D teams joined forces to analyze consumer flavor preferences and megatrends driving today’s purchasing behaviors to better understand where these trends will pivot in the coming year and what that means for product innovation.
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