Flavors of the Year

Beck’s 2024 Flavors of the Year highlight adventurous & global trends

In a world that’s more connected than ever before, consumers are looking for global, adventurous flavor experiences. These consumer trends are reflected in Beck’s 2024 Flavors of the Year announcement. To support our selections, we have released a series of infographics that break down the reasoning behind the flavor choices, additional research, and statistics. To learn more, or to request a sample fill out the form below and you’ll be on your way to receiving the 2024 Flavors of the Year.


Trending flavors

Take a deeper dive to find out the what and the why behind these trending flavor profiles.