Heat is no longer a fringe trend. It’s an expectation.
The Beck Beyond Heat Enhancer is a flavor-modulating system that delivers a warming or burning sensation through activation of heat- and irritation responsive receptors. This can simulate the trigeminal burn associated with ethanol or capsaicin, allowing for the creation of spirit-like warmth or spicy heat effects in both alcoholic and non-alcoholic beverages without reliance on traditional sources of heat.
Most beverages compete primarily on flavor alone. Sensory enhancement creates:
Fully immersive experience
Stronger emotional response
More memorable consumption moment
Deliver differentiation
in an overcrowded
beverage market.
65% of Americans say they like or love spicy foods.
Google searches for “swicy” (sweet + spicy) increased by 1,700% year-over-year and research found that 95% of restaurant menus now feature “spicy” options, appearing more frequently than nearly every other descriptor except “fruit” and “vegetable.”
Bottom line: Consumers crave heat and spice.
HEAT WITHOUT INGREDIENT CHALLENGES
Our heat enhancer provides a cleaner, more controlled sensory effect with greater formulation flexibility.
Achieve the flavor you expect while avoiding the challenges of traditional spicy ingredients.
Beck Beyond delivers:
NO Flavor instability
NO Sedimentation
NO Color impact
NO Inconsistent heat delivery
NO Formulation limitations
IDEAL APPLICATION USES
Mocktail Enhancer
Replicate the slight burn and warming sensation associated with real alcohol.
Hot Honey &
Botanical Lemonades
Add lingering warmth that complements honey, citrus, and herbal profiles.
Swicy Beverage Innovation
Mango-chili, pineapple jalapeño, citrus habanero, and other sweet-heat flavors.
Premium RTD Cocktails
Build layered heat complexity into margaritas, spicy palomas, bloody marys, or craft cocktail inspired beverages.